Sending flowers as a token of love and care is a deeply held custom around the globe. Flowers make people happy, and peaceful and create enduring memories. We will examine the most recent data and patterns in the worldwide flower and gifting industry in this report.

Global Market Size

  1. The size of the floral gifting market was estimated at USD 50.10 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 6.1% from 2022 to USD 76.22 billion by 2030. Verified Market Research
  2. The flower industry in the United States has been growing at a steady pace of 8.5% per year since 2015. The floral industry is currently valued at approximately $5 billion. Upper
  3. The production of cut flowers has increased at a median annual rate of 7.5% over the last 20 years. Petalrepublic
  4. During 2023, there were 33,420 florist shops in the US, down 1.4% from 2022 (Ibis World). Petalrepublic
  5. 80% of all flowers sold in the United States are imported, mostly from industrial flower farms in South America, according to the US Department of Agriculture. Petalrepublic
  6. The USDA reports that during the previous five years, the number of small flower farms has increased by roughly 20%, and as of the 2012 census, there were almost 6,000 flower farms in the nation. Petalrepublic
  7. One of the biggest importers of cut flowers and foliage worldwide is the United States. USDA data indicates that the US imported cut flowers worth about $1.6 billion in 2020. Arizton
  8. From 2022 to 2030, the cut flower market is projected to expand at a compound annual growth rate (CAGR) of 5.3%. Thursd
  9. The market is expected to grow from $33.3 billion in 2022 to $50.1 billion by 2030. Thursd
  10. The latest floriculture statistics project that the global floral market will reach an estimated $57,400 million by 2024. Webinarcare
  11. Over the previous five years, the floral industry has remained comparatively stable, with an industry growth rate of 0.8%. Webinarcare
  12. IBISWorld estimates that the $7 billion flower industry employs 74, 787 people across 32,370 businesses. Webinarcare
  13. Forty-five percent of flowers grown for commercial purposes are thrown out before they ever bring in any money. Webinarcare

Consumer Preferences and Gifting Trends

  1. With nearly one-fourth of all sales coming from this age group, 25–34-year-olds are the most likely to purchase flowers and gifts online. Digital Commerce
  2. Ages 35 to 44 make up 18.4% of shoppers, which is comparable to 18.7% of Top 1000 clients. Digital Commerce
  3. The biggest occasion for flower purchases is Valentine's Day. After that are Mother's Day, Hanukkah, and Christmas. Upper
  4. 77% of buyers say they buy flowers for a special occasion. Upper
  5. Flowers are sold worldwide for gifts to other people in 60% of cases. Upper
  6. The most common flower that consumers buy is the rose. Upper
  7. 88% of Americans claim that after buying flowers, they feel happier. Upper
  8. Seventy-three percent of Americans claim to be highly appreciative of flowers. Petalrepublic
  9. Eighty-eight percent of Americans say they feel happy when they give flowers, and eighty-odd percent say they feel the same when they receive flowers. Petalrepublic
  10. According to 92% of women, the greatest reason to receive flowers as a gift is simply that someone wants to give them without any thought or intention. Petalrepublic
  11. Also, 60% of respondents think a flower-themed gift has a deeper significance. Webinarcare
  12. 36 percent of the ones that customers buy are used as decorations for their homes. Webinarcare
  13. In the US, 65% of consumers claim that getting flowers makes them feel special. Webinarcare
  14. 70% of respondents believe that the choice of flower color affects the entire gift. Webinarcare

Flower Types and Trends

  1. On the other hand, when it came to plants in general, cacti and echeveria together accounted for 26% of the nation's indoor plant market. Webinarcare
  2. As previously mentioned, the most recent study indicates that the market for flowers and ornamental plants worldwide is anticipated to grow at a 6.3% annual growth rate by 2025. Webinarcare
  3. An estimated 250 million roses are grown specifically for Valentine's Day. Webinarcare
  4. According to the same horticulture industry statistics, roses accounted for a significant portion of the market in 2019—31.3%.Webinarcare
  5. By 2030, the rose market is expected to have grown to $15.8 billion at a compound annual growth rate of 5.9%. Thursd
  6. Over the next eight years, the chrysanthemum and gerbera segment is anticipated to grow at a 5.3% CAGR. Thursd

Sales Channels and Distribution

Online

  1. Flowers and gift sales online saw a sharp increase in 2022. Digital Commerce
  2. In 2022, the median conversion rate grew to 4.6% from 4.4% in 2021. Digital Commerce
  3. Between 2021 and 2022, the median monthly unique visitors more than doubled to 1,265,680. Digital Commerce
  4. Customers favored ordering from home because it was more convenient and personalized. Digital Commerce
  5. The average ticket price increased by 14% from $83 in 2021 to $95 in 2022. Digital Commerce
  6. In 2022, the top 21 category retailers' online sales increased by $520 million to $7.09 billion. Digital Commerce
  7. 32.4% of total sales were made online, down from 33.9% in 2021. Digital Commerce
  8. The top five retailers saw no change in rankings, but Shutterfly Inc. saw a 19% increase in sales, while 1-800-Flowers Inc. saw a 2.9% increase. Digital Commerce
  9. Compared to the 13.9% category growth overall, online sales increased by 7.9%. Digital Commerce
  10. Online flower merchants have grown by 11.8% between 2014 and 2019, employing close to 5,000 people today. Supermarkets have shown a 6% average sales growth for floral and plant products in 2019. Petalrepublic
  11. From 2014 to 2019, the average industry growth for florists was -1.8%. Petalrepublic
  12. Online flower stores saw an 11.8% growth between 2014 and 2019. Petalrepublic
  13. In 2024, the online flower shop industry is projected to grow by 2.8% in market size. Webinarcare
  14. Between 2021 and 2025, the global market for ornamental flowers and plants is projected to grow at a compound annual growth rate of more than 6%.Webinarcare

Offline

  1. In the US, almost half (49%) of supermarkets and full-service grocery stores provide floral arrangements. Petalrepublic
  2. In the US, about 26% of self-service retailers provide floral arrangements. Petalrepublic
  3. Floral services are offered by about 23% of US limited-service retailers. Petalrepublic
  4. In Australia, physical flower stores seem to be staying the same, but online flower shops have increased by 5.1% between 2015 and 2020. Webinarcare

Floral Market Regional Distribution

  1. The market is divided into three primary regions based on regional analysis: North America, Europe, Asia Pacific, and the rest of the world. The market for floral gifts is expanding in North America, largely due to consumers' growing preference for personalized gifts that are appropriate for specific occasions. Verified Market Research
  2. The world's largest consumer of cut flowers, with an annual expenditure of $1.83 billion, is the United States. Next in line are the United Kingdom ($921 million), Germany ($1.28 billion), and Russia ($554 million). Petalrepublic
  3. Germany, the UK, France, Italy, Spain, Russia, and the rest of Europe make up the European market. Spherical Insight
  4. China, Japan, India, South Korea, Australia, and the rest of Asia Pacific are all included in the Asia Pacific region. Spherical Insight
  5. Brazil, Argentina, and the rest of South America make up the market in that region. Spherical Insight
  6. The UAE, Saudi Arabia, Qatar, South Africa, and the remainder of the Middle East and Africa are all included in the region. Spherical Insight
  7. 10% of the floral market is made up of the United Kingdom and France, respectively. Second place goes to Washington, which accounts for 6% of the market. Webinarcare
  8. Of all the foreign providers, only Mexico supplies more than 1% of the market. Webinarcare
  9. 70% of the flowers sold in the US come from Colombia. Webinarcare
  10. Data indicates that there are 2,822 flower retailing businesses in Canada, employing a total of 5,054 people. Webinarcare
  11. 60% of Thailand's orchid production is used domestically, with an estimated 40% exported. Webinarcare
  12. In terms of the international trade in cut flowers, the Netherlands leads the way, making up over 40% of the total. This country is located in northwest Europe. Webinarcare

Key Market Players in the Floral Industry

  1. According to the "Global Floral Gifting Market", The following 16  companies dominate the market: H Bloom, Gotham Florist, Flowerpetal, Venus Et Fleur, KaBloom, The Bouqs, BloomNation, Teleflora, Farmgirl Flowers, From You Flowers, Avas Flowers, BloomNation, Flora2000, Blooms Today, UrbanStems, and Just Flowers.  Verified Market Research
  2. In the US, 85–90% of people can recall the last time they gave someone flowers. Online flower delivery services like Teleflora, FTD, and 1-800 Flowers have grown in popularity among consumers. People view flowers as a memorable gift. Arizton

Impact of Events, Cultural, and Regional Festivals

  1. Valentine's Day is the largest floral celebration of the year, followed by Mother's Day, Christmas, and Hannukah. When combined, they represent more than 70% of the yearly sales reported by the majority of floristry companies. Petalrepublic
  2. 77% of flower purchases are made for a particular event or purpose. Twenty-four percent of sales are related to birthdays and anniversaries. Petalrepublic
    Sixty percent of flowers and plants sold worldwide are bought as gifts for other people.
  3. About 20% of purchases are made for the house or workplace, and 20% are made for weddings or funerals. Petalrepublic
  4. The National Retail Foundation (NRF) conducted surveys that revealed American consumers intended to spend $21.8 billion on Valentine's Day in 2021. Petalrepublic
  5. The NRF provided historical data for this table, which shows that Valentine's Day spending in the US in 2021 was $21.8 billion. Petalrepublic
  6. In 2021, the average UK consumer spent about £23 on Valentine's Day gifts for each person. The data from 2020 showed a decrease of more than £10 (£35 per person). UK shoppers spent an average of £28 per person on Valentine's Day in 2018, a 17% decrease from previous years' Valentine's Day spending levels. Petalrepublic
  7. The flower gifting percentage is Passover/Easter 9% 6% Thanksgiving 8% 8%. Webinarcare
  8. In 2018, flowers made up 69% of all Mother's Day gifts given. For Mother's Day, 32% of moms desire flowers. Webinarcare

US Flower Industry Statistics

  1. There could be a 14% decrease in jobs in the floral industry between 2018 and 2028 as a result of the rise in D2C business models and online flower shops. Upper
  2. The annual growth rate of online flower retailers is 11.8%.  Upper
  3. Due to the shift in the market towards online shopping, floral bypass florists and other intermediaries are experiencing a decline in their business.  Upper
  4. The industry's growth has been somewhat impeded by COVID-19, as evidenced by its 6.2% contraction in 2020. Upper
  5. Eighty percent of the fresh flowers sold in the US are imported, mostly from flower farms in South America, and from other parts of the world. The supply chain for flowers was impacted by the pandemic but gradually recovered. Upper
  6. In the US floral industry, 34% of purchases include fresh flowers, while garden plants and outdoor bedding account for 46% of purchases. Petalrepublic
  7. In the American floral industry, flowering plants account for 20% of purchases. Petalrepublic

Florist Employment Market

  1. Women make up 77.2% of florists, compared to men's 22.8%. Webinarcare
  2. White people make up the majority of Florists' ethnic group (80.9%), followed by Asian people (4.1%) and Hispanic or Latino people (11.8%). Webinarcare
  3. Women made 89% of what men made in 2021. Webinarcare
  4. Florists in the top 10% of earners make up to $85,000 or more annually. Webinarcare
  5. It's interesting to note that 82% of people are florists, with an average age of over 40. Webinarcare
  6. 36 percent of florists obtain that degree.  Webinarcare
  7. After reviewing 6,159 florist resumes, we discovered that, on average, 32% of florists enjoy their job for a duration of one to two years. Webinarcare
  8. Of flower businesses, 33.3% are small businesses with 599 employees, and only 1% are considered medium businesses with 100 employees. Webinarcare
  9. In Britain, there are 14,178 florist shops, employing 20,751 people. Webinarcare
  10. According to their data, there were 26.3% full-time florists, 53.3% part-time, and 20.4% independent contractors. Webinarcare
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