Across continents and cultures, the global market for cosmetics, beauty products, and personal care products is a booming and vast industry. This industry, whose yearly sales surpass $100 billion, is vital to economies all over the world. Here are some shocking statistics for you to explore!

Market Overview

  1. The combined global beauty, personal care, and cosmetics market is projected to be valued at approximately $ 683.15 billion in 2026. precedence research.
  2. It is anticipated that the market will grow at 6.3% CAGR from 2026 to 2030. thebusinessresearchcompany
  3. Personal Care is the largest segment in this market, with a market value of $ 535 billion in 2025 and projected to continue leading total category revenue through 2026-2030. Mordor intelligence
  4. In 2026, the North American beauty and personal care market (led by the United States) is estimated at around USD 155.41 billion. Mordor intelligence
  5. Online retail will advance at a 7.97% CAGR through 2031. Mordor intelligence
  6. The global personalized beauty products market is valued at USD 6.43 billion in 2026. business research insights
  7. The global cosmetics market is estimated at USD 450.20 billion in 2026. Precedence research
  8. In 2026, the global luxury cosmetics market is estimated to reach USD 49.6 billion. global growth insights
  9. The global personal care contract manufacturing market is set to rise to USD 22.95 billion in 2026. business research insights
  10. AI in Beauty and Cosmetics Market is predicted to reach $ 27.65 Billion by the year 2034 insightaceanalytic
  11. The global skincare market is projected to grow to $ 194.05 billion by 2032. fortunebusinessinsights
  12. The global natural & organic personal care products market size is estimated at $ 22.28 billion. Business research insights
  13. The global men’s grooming products market is projected to reach $ 376.4 billion by 2030. Grand View Research

Skincare Industry Statistics

  1. Compared to Latin Americans, Southeast Asians spend 21% more each month on skincare—more than $50. Mysa
  2. Compared to Southeast Asians, Southern and Eastern Europeans spend 15% less, while Northern and Western Europeans spend 10% less on monthly expenses exceeding $50. Mysa
  3. Only 15% of Northern and Western Europeans spend more than $100 on skincare each month than do 26% of South and Southeast Asians. Mysa
  4. The largest proportion of people in Singapore spend more than $100 a month on skincare products. Mysa
  5. Merely 11% of Vietnamese respondents said they spend more than $100 a month on skincare. Mysa
  6. By 2030, the market for men's personal care products is projected to grow to $276.9 billion. Exploding Topics
  7. The global skincare market size is calculated at $ 190.42 billion in 2026 and is expected to reach around $ 321.90 billion by 2034. Precedence research
  8. Asia Pacific is the fastest-growing region, with 40% shares in 2026. Verified market reports
  9. More frequent product use was reported by 40% of face skincare users. Scrubs, exfoliators, moisturizers, and cleaners were used more frequently. On average, women use five skincare products daily. Exploding Topics
  10. In 2026, the skincare segment is projected to account for about 42 % of the global beauty and personal care market. Verified market reports North America holds the largest regional share of about 28%. Verified market reports
  11. The Anti-Aging Market is estimated to grow from USD 91.09 billion in 2026 to reach USD 127.63 billion by 2031. Mordor intelligence
  12. According to Statista, the skincare industry will bring in $129 billion by 2028. Exploding Topics
  13. The global sustainable beauty and skincare market is valued at $190.7 billion in 2024 and projected to reach $433.2 billion by 2034. ADA cosmetics
  14. The premium cosmetics market size in 2026 is estimated at $ 35.3 billion and projected to grow to $ 45.63 billion by 2031. Mordor intelligence
  15. Online sales of skincare products are projected to make up approximately 30% of total skincare revenue globally in 2026. Retail Beauty

Beauty and Cosmetic Industry Statistics

  1. Brazil is second only to the United States in the world in terms of cosmetic surgery performed each year, 1.5 million procedures. Mysa
  2. According to Brand Finance’s 2025 ranking of the most valuable cosmetics brands, Chanel had the highest brand value at $ 27.3 billion in 2025. Brand finance
  3. The hair care segment is expected to register the fastest CAGR of 8.01% from 2025 to 2032. databridgemarketresearch
  4. The U.S. cosmetics market size was worth USD 64.27 billion in 2024. The market is estimated to grow from USD 67.54 billion in 2025 to USD 101.59 billion by 2032. fortunebusinessinsights
  5. Lip and nail cosmetics are projected to be the fastest-growing category in the U.S. cosmetics market through 2031, expanding at about a 4.4% CAGR. Mordor Intelligence
  6. Every year, the beauty industry brings in more than $100 billion worldwide. Exploding Topics
  7. In a Renfrew Centre Foundation survey, 27% of adolescent women said they never leave the house without makeup. ScottMax
  8. Compared to men, women spend $69 more on cosmetics on average each month. American men spend $244 on cosmetics per month, which is 22% less than what American women spend on average, of $313. ScottMax
  9. The virtual fitting market for beauty products is predicted to reach $1.3 billion by 2026. AR
  10. Many people now use makeup daily. In youth, half began wearing makeup between the ages of 11 and 13, and 65% between the ages of 8 and 13. ScottMax
  11. The global clean beauty market size was estimated at USD 8.25 billion in 2023 and is projected to reach USD 21.29 billion by 2030. Grand View Research
  12. Eye Cosmetics is projected to grow at a compound annual growth rate (CAGR) of 4.39% during the forecast period of 2026 to 2031. Mordor intelligence
  13. 27% of men living in Urban areas are investing in specialized skincare and hair care lines. Global Growth Insights
  14. With an 86% market share, African American consumers dominate the ethnic beauty market. They are expected to spend an additional $1.5 trillion on beauty and cosmetics products, on top of their substantial $1.2 trillion annual expenditure. ScottMax
  15. Of the global beauty market, 35% is accounted for by North Asia. Exploding Topics
  16. Europe makes up 22% of the market, and North America accounts for 26%.Exploding Topics
  17. There are fifteen unique subcategories in the beauty industry. Exploding Topics
  18. Beauty is divided into three categories: services, personal enhancement, and personal care and maintenance, according to Oxford Economics and the British Beauty Council. Exploding Topics
  19. According to Groupon, American women spend $3,756 annually on cosmetics and services. Exploding Topics
  20. With a commanding 29% of the global lipstick market, Europe is the market leader.  Mandala AI
  21. 38% of manufacturers have embraced a recyclable and refillable packaging solution. Global Growth Insights
  22. Hair care products account for roughly 24% of the global cosmetics market. ScottMax
  23. Makeup products account for almost 20% of the global cosmetics market, which is a significant contribution. Makeup sales, which are estimated to be worth $85 billion, are rising as more people incorporate lipsticks, concealers, foundations, bronzers, mascaras, and eyeliners into their daily routines. ScottMax
  24. AI-driven skin analysis tools are used by 23% of leading beauty brands for customization. Global Growth Insights
  25. 33% of premium cosmetic shoppers show interest in subscription-based beauty boxes. Global Growth Insights
  26. 41% of people who think the efficacy of premium and inexpensive products is comparable also say they would rather pay more for high-end makeup. Mintel
  27. 42% of women in the 18-34 age range wear makeup less frequently because of skin health concerns, while 43% of men in the same age range apply makeup more frequently than they did a year ago. Mintel
  28. Compared to a year ago, 67% of makeup users between the ages of 18 and 34 say they are paying closer attention to the ingredients in makeup products. Mintel
  29. 43% of men between the ages of 18 and 44 say they use makeup more frequently than they did a year ago, meaning that men are the main group growing behind those who apply it more frequently. Mintel
  30. Just 2 out of 5 people (41%) claim they use makeup more frequently to unwind or de-stress; this is double the percentage of women (22%) who say they do so for relaxation. Mintel
  31. Just 21% of makeup users, including 27% of men and 19% of women, say they are spending more money on products than they did a year ago. Mintel
  32. Over 52% of beauty-conscious people now prioritize clean and cruelty-free ingredients. Global Growth Insights
  33. 41% of certain cosmetic segments now occur through e-commerce. Global Growth Insights
  34. Women in the US spend more than $10 on beauty products every day; the highest monthly spending is $85 on skincare, makeup, and haircuts. Exploding Topics
  35. 58% of girls between the ages of 8 and 18 use makeup. ScottMax
  36. Color cosmetic accounts for 34% of demand as consumers embrace vibrant makeup. Global Growth Insights

Beauty Marketing and Social Media

  1. Digital marketing accounts for over 70% of marketing budgets in the cosmetic industry. WIFI talents
  2. Video content marketing in cosmetics has increased brand engagement rates by 58%. WIFI talents
  3. Instagram remains the top social platform for beauty brand marketing, with over 75% of brands using it for promotion. WIFI talents
  4. 65% of beauty brands employ content marketing as a primary strategy to engage consumers. WIFI talents
  5. AI Integration Enhances Campaign Outcomes for 66.4% of Marketers. Free Yourself
  6. 63% of Consumers Are Likely to Purchase Products Recommended by Trusted Influencers. Free Yourself
  7. 60% of consumers prefer purchasing beauty products online. Zipdo.co
  8. User-generated content (UGC) in beauty marketing results in a 29% higher web conversion rate than campaigns without it. Gitnux
  9. 66% of consumers find brands through posts from professional bloggers, updates on the brand's social media pages, and celebrity endorsements. ScottMax
  10. Approximately two-thirds of beauty consumers consult influencers to learn about new products (Harvard Business School). Mandala AI
  11. 96% of beauty brands already have an Instagram profile. demandsage

Beauty ECommerce And Technology Statistics

  1. By 2026, e-commerce beauty sales are projected to reach $358.4 billion. ScottMax
  2. 41% of all beauty and personal care product sales now happen online. Forbes
  3. 80% of beauty consumers prefer to purchase products online. Zipdo.co
  4. Mobile commerce (m-commerce) accounts for 76% of beauty e-sales in 2025. Seosandwitch
  5. Online sales generate $17.09 billion in revenue for cosmetic retailers (Digital Commerce 360). Exploding Topics
  6. Online consultations, color-picking applications, and virtual and augmented reality tools all contribute to simulating the in-store experience. Exploding Topics
  7. Personalized recommendations increase consumer purchase intent by 75% (CB Insights). Exploding Topics
  8. Social commerce in the beauty market is expanding rapidly, with TikTok Shop alone influencing over 30% of Gen Z beauty purchases in the U.S. Clickpost.ai
  9. 74% of buyers are more inclined to make a purchase from a website that displays reviews (Nosto). Exploding Topics
  10. Consumer preference is about 60% in favour of brands that display user-generated content on their websites (Nosto). Exploding Topics
  11. According to CB Insights, 65% of beauty retailers provide interactive tests for tailored product recommendations. Exploding Topics
  12. A report by YouCam Makeup revealed that shoppers who engage with AR try-on tools are 1.6x more likely to purchase and spend 2.7x more per order. Clickpost.ai
  13. 37% of consumers are introduced to new cosmetics brands through social media advertisements, and another 33% do so through suggestions and comments on social media platforms. ScottMax

Clean, Natural, And Organic Beauty Product Statistics

  1. The organic skincare market is estimated to reach $34.2 billion by 2035. Research Nester
  2. The global Natural and Organic Personal Care Products Market size is expected to rise to USD 23.48 billion in 2026 and is forecasted to reach USD 47.28 billion by 2035. businessresearchinsights
  3. By 2027, it is anticipated that the US market for organic and natural beauty will grow to $54 billion. Hollywood Mirrors
  4. By 2025, the natural and organic beauty market in the UK is expected to reach a value of £339 million.  Hollywood Mirrors
  5. Seventy percent of American consumers, ages 18 to 29, say they would rather use only organic, natural cosmetics.  Hollywood Mirrors
  6. When buying beauty products, about two out of every five consumers look for natural ingredients (Neilson).  Exploding Topics
  7. Of British consumers, 64% purchase products with recyclable packaging, and 45% use at least one organic beauty product. Hollywood Mirrors
  8. Environmentally conscious brands are prioritized by 17.6% of consumers, and products with recyclable packaging are preferred by 15.8% of them (Neilson).  Exploding Topics
  9. Through 2027, the organic skincare market is projected to expand by 8.72% yearly (Mordor Intelligence).  Exploding Topics
  10. More than 1,680 ingredients - 150 times more than in the US - are prohibited in beauty products by the EU (FDA, European Cosmetic Commission).  Exploding Topics

Haircare Industry Statistics

  1. Based on Fortune Business Insights, the haircare market is estimated to be worth over $99.53 billion globally. Exploding Topics
  2. Grand View Research's projected growth estimates indicate that the haircare market could reach $134.3 billion by 2028, primarily due to rising demand for dandruff treatments, hair loss remedies, and organic and natural products.  Exploding Topics
  3. According to Fortune Business Insights, hair coloring products account for one-fifth of the global haircare market, which is indicative of the growing popularity of vibrant hair colors among consumers. Exploding Topics
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