Across continents and cultures, the global market for cosmetics, beauty products, and personal care products is a booming and vast industry. This industry, whose yearly sales surpass $100 billion, is vital to economies all over the world. Here are some shocking statistics for you to explore!

Market Overview

  1. Global sales in the beauty and personal care sector are expected to reach US$646.20 billion by 2024. Statista
  2. It is anticipated that the market will expand at a 3.33% annual rate (CAGR 2024-2028). Statista
  3. Personal Care is the largest segment in this market, with a projected market value of US$282.80 billion by 2024. Statista
  4. In 2024, the United States is expected to generate US$100 billion in revenue, leading the global market in this regard. Statista
  5. The global economy is predicted to produce US$83.39 in revenue per person by 2024. Statista
  6. Additionally, by 2024, it is anticipated that 19.2% of the total revenue in the Beauty & Personal Care market will come from online sales. Statista
  7. 3 trends in beauty and personal care are highlighted in market research firm Mintel's 2024 forecast: NeuroGlow, Beaut-AI, and Sophisticated Simplicity. These trends present opportunities for companies that manufacture natural and organic cosmetics. Vivaness
  8. It is anticipated that the cosmetics market will generate US$108.40 billion in revenue by 2024. Statista The market is expected to grow at a rate of 4.43% per year on average (CAGR 2024-2028). The United States produces the most revenue globally, with an estimated $20,130 million in revenue in 2024.  Each person is projected to bring in US$13.99 in revenue per person in 2024.  Furthermore, non-luxury will account for 71% of cosmetics market sales by 2024.
  9. The market for cosmetics and personal hygiene products was estimated to be worth USD 520.98 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of roughly 7.15% from 2023 to 2030, when it is expected to reach USD 904.25 billion. Linked In
  10. With 97.81 billion dollars, the United States leads the world in revenue within the beauty and personal care sector. China comes in second with 67.18 billion US dollars, while Egypt is last in the ranking with 6.7 billion US dollars. This means that the United States leads the ranking with 91.11 billion US dollars. Statista
  11. There were 163 contract manufacturers in the US in 2023 for personal hygiene products. Statista
  12. The market for AI in beauty and cosmetics is anticipated to grow to be worth US$13.34 billion by 2030, representing an astounding Compound Annual Growth Rate of 19.7% between 2021 and 2030. DHL

Skincare Industry Statistics

  1. Compared to Latin Americans, Southeast Asians spend 21% more each month on skincare—more than $50. Mysa
  2. Compared to Southeast Asians, Southern and Eastern Europeans spend 15% less, while Northern and Western Europeans spend 10% less on monthly expenses exceeding $50. Mysa
  3. Only 15% of Northern and Western Europeans spend more than $100 on skincare each month than do 26% of South and Southeast Asians. Mysa
  4. The largest proportion of people in Singapore spend more than $100 a month on skincare products. Mysa
  5. Merely 11% of Vietnamese respondents said they spend more than $100 a month on skincare. Mysa
  6. By 2030, the market for men's personal care products is projected to grow to $276.9 billion. Exploding Topics
  7. By 2025, skincare sales are expected to reach $177 billion. Exploding Topics
  8. Skincare products related to beauty: Hong Kong (9.9%), Germany (3.1%), Singapore (4.5%), United States (7.2%), mainland China (27.8%) and Singapore (9.9%).  Imported Consumer
  9. More frequent product use was reported by 40% of face skincare users. Scrubs, exfoliators, moisturizers, and cleaners were used more frequently. Every day, women use five skincare products on average. Exploding Topics
  10. By 2030, the men's personal care market is expected to reach $276.9 billion, growing at an 8.6% compound annual growth rate (CAGR) (Allied Market Research). Exploding Topics
  11. According to Statista, the value of the skincare market worldwide is $180.3 billion. Exploding Topics
  12. Estée Lauder reports sales of $7.4 billion annually, and specialty skincare brands are doing well as well. Exploding Topics
  13. According to Statista, the skincare industry will bring in $129 billion by 2028.  Exploding Topics
  14. According to Statista, skincare accounts for 42% of the beauty market, more than makeup (18%) and hair care (22%).  Exploding Topics
  15. Mainland China accounts for 14.5% of the global total for skincare, makeup, and baby powders; the US accounts for 11.3%, Macao accounts for 6.4%, Japan for 4.7%, and the UK accounts for 4.6%.  Imported Consumer
  16. With a market share of over 40%, the Asia-Pacific area dominates the skincare industry.
    Roughly 25% of US consumers use products that clean (NPD).  Exploding Topics

Beauty and Cosmetic Industry Statistics

  1. Brazil is second only to the United States in the world in terms of cosmetic surgery performed each year—1.5 million procedures. Mysa
  2. The cosmetics industry is booming globally, having recovered remarkably quickly from a downturn during the Covid pandemic. The global cosmetics market is predicted to generate US$108.4 billion in revenue in 2024 and US$128.9 billion in 2028. DHL
  3. The brand values of the top 10 cosmetic brands globally in 2023 are displayed in this statistic. At the top of the list that year was L'Oréal Paris, whose brand was valued at approximately 12.1 billion US dollars. Statista
  4. There are six primary categories within the global cosmetics industry, with skin care holding the largest share of 41 percent of the market in 2022. Statista
  5. The global cosmetics market is largest in the United States, where sales are expected to reach approximately 49 billion dollars by 2022. Statista
  6. Every year, the beauty industry brings in more than $100 billion worldwide. Exploding Topics
  7. In a Renfrew Centre Foundation survey, 27% of adolescent women said they never leave the house without makeup. ScottMax
  8. Compared to men, women spend $69 more on cosmetics on average each month. American men spend $244 on cosmetics per month, which is 22% less than what American women spend on average of $313. ScottMax
  9. In 2022, beauty companies invested around $7.7 billion in advertising. Exploding Topics
  10. Many people now use makeup on a daily basis; 58% of girls between the ages of 8 and 18 use it. Of these youthful makeup enthusiasts, half began wearing makeup between the ages of 11 and 13 and 65% between the ages of 8 and 13. ScottMax
  11. Retailers of cosmetics make $17.09 billion in sales online. Exploding Topics
  12. Another well-known beauty chain, Sephora, isn't far behind, with $5.9 billion in retail sales in the same year. ScottMax
  13. With $18 billion in sales, L'Oréal leads the beauty sector, followed by Unilever in second place. Shiseido, P&G, and Estée Lauder round out the top 5. Exploding Topics
  14. With an 86% market share, African American consumers dominate the ethnic beauty market. They are expected to spend an additional $1.5 trillion on beauty and cosmetics products, on top of their substantial $1.2 trillion annual expenditure. ScottMax
  15. Of the global beauty market, 35% is accounted for by North Asia. Exploding Topics
  16. Europe makes up 22% of the market, and North America accounts for 26%.Exploding Topics
  17. There are fifteen unique subcategories in the beauty industry. Exploding Topics
  18. Beauty is divided into three categories: services, personal enhancement, and personal care and maintenance, according to Oxford Economics and the British Beauty Council. Exploding Topics
  19. According to Groupon, American women spend $3,756 annually on cosmetics and services. Exploding Topics
  20. With a commanding 29% of the global lipstick market, Europe is the market leader.  Mandala AI
  21. In the United States, sales of cosmetics bring in about $49.2 billion a year. Mandala AI
    For striking eyelashes, 80% of women and 30% of men rely on mascara. Mandala AI
  22. Closely behind, accounting for roughly 24% of the global cosmetics market, are hair care products. It's clear that people are concerned about their hair's appearance and health. ScottMax
  23. Makeup products account for almost 20% of the global cosmetics market, which is a significant contribution. Makeup sales, which are estimated to be worth $85 billion, are rising as more people incorporate lipsticks, concealers, foundations, bronzers, mascaras, and eyeliners into their daily routines. ScottMax
  24. The impressive $38.62 billion is the market value of anti-aging cosmetics worldwide.
    This market is anticipated to grow at a Compound Annual Growth Rate (CAGR) of 5.8% due to the rising demand for anti-aging products, especially those enhanced with antioxidants like Vitamin C and E. ScottMax
  25. It is anticipated to reach an astounding $60.26 billion by 2026, underscoring the continuous search for young and vibrant skin. ScottMax
  26. 41% of people who think the efficacy of premium and inexpensive products is comparable also say they would rather pay more for high-end makeup. Mintel
  27. 42% of women in the 18-34 age range wear makeup less frequently because of skin health concerns, while 43% of men in the same age range apply makeup more frequently than they did a year ago. Mintel
  28. Compared to a year ago, 67% of makeup users between the ages of 18 and 34 say they are paying closer attention to the ingredients in makeup products. Mintel
  29. Fascinatingly, 43% of men between the ages of 18 and 44 say they use makeup more frequently than they did a year ago, meaning that men are the main group growing behind those who apply it more frequently.  Mintel
  30. Just 2 out of 5 people (41%) claim they use makeup more frequently to unwind or de-stress; this is double the percentage of women (22%) who say they do so for relaxation. Mintel
  31. Just 21% of makeup users, including 27% of men and 19% of women, say they are spending more money on products than they did a year ago.  Mintel
  32. The most profitable cosmetics in the US market are those for the face and eyes. Over $1.96 billion was made in eye cosmetics in 2020, with mascara being the most popular product.  ScottMax
  33. Not far behind, the facial cosmetics market brought in roughly $1.9 billion, with Neutrogena makeup remover being the best-selling product.  ScottMax
  34. Women in the US spend more than $10 on beauty products every day; the highest monthly spending is $85 on skincare, makeup, and haircuts. Exploding Topics
  35. Many people now use makeup on a daily basis; 58% of girls between the ages of 8 and 18 use it. Of these youthful makeup enthusiasts, half began wearing makeup between the ages of 11 and 13 and 65% between the ages of 8 and 13. ScottMax
  36. The average yearly expenditure of American men on personal care and beauty products is $2,928. Exploding Topics

Beauty Marketing and Social Media

  1. According to Bandt, beauty companies invested an estimated $7.7 billion in advertising in 2022, with a 2.2% annual growth rate. Television remained the most popular medium, but digital advertising was also gaining traction. Exploding Topics
  2. About one-third of the advertising budget in the beauty industry is allocated to digital platforms (Social Samosa). Exploding Topics
  3. The average cost-per-click (CPC) for beauty advertisements is $1.68, and 13% of consumers of beauty products engage with brands on social media. Additionally, marketing emails have an open rate of 11.5%.Exploding Topics
  4. Women between the ages of 18 and 54 most frequently access beauty content on YouTube, where they are most engaged with "makeup transformation" and environmentally friendly product videos (Think With Google). Exploding Topics
  5. Eighty percent of beauty consumers use Instagram every day, and influencer marketing outperforms direct mail in terms of effectiveness (Harvard Business School). Exploding Topics
  6. Influencers are the go-to source for new product discovery for two thirds of beauty shoppers. According to Harvard Business School, influencers with large followings on YouTube and Instagram are Nikkie de Jager and Huda Kattan, respectively. Exploding Topics
  7. Of the consumers, 42% are willing to purchase products that influencers promote, 43% are unsure, and 15% have no interest in doing so. Exploding Topics
  8. With more than 25 million followers, Kylie Cosmetics is the most popular beauty brand on Instagram. Meanwhile, Kylie Jenner's personal account boasts over 300 million followers (Trackalytics). Exploding Topics
  9. Furthermore, 66% of consumers find brands through posts from professional bloggers, updates on the brand's social media pages, and celebrity endorsements. ScottMax
  10. Approximately two thirds of beauty consumers consult influencers to learn about new products (Harvard Business School). Mandala AI
  11. The true social media stars in the US are Huda Beauty and Kylie Cosmetics. With an astounding 246.37 million social media interactions in 2019, Huda Beauty topped the list, closely followed by Kylie Cosmetics with 215.24 million. ScottMax

Beauty ECommerce And Technology Statistics

  1. eCommerce sales related to health and beauty are expected to increase by 77% between 2021 and 2026, with a potential value of $358.4 billion (Ascential). Exploding Topics
  2. 85% of beauty products were purchased in-store prior to the pandemic, but during the pandemic, internet sales increased significantly, though they did not entirely offset the decline in sales at physical stores (McKinsey). Exploding Topics
  3. 46% of consumers still prefer to see beauty products in person, and 18% seek professional advice in-store despite the growth of e-commerce (Digital Commerce 360). Exploding Topics
  4. Online sales generate $17.09 billion in revenue for cosmetic retailers (Digital Commerce 360). Exploding Topics
  5. Online consultations, color-picking applications, and virtual and augmented reality tools all contribute to simulating the in-store experience. Exploding Topics
  6. Personalized recommendations increase consumer purchase intent by 75% (CB Insights). Exploding Topics
  7. A lot of makeup enthusiasts still prefer to shop in physical stores, despite the growth of e-commerce. With almost $7.4 billion in retail sales in 2019, Ulta Beauty is the most popular health and beauty retailer in the United States. ScottMax
  8. 74% of buyers are more inclined to make a purchase from a website that displays reviews (Nosto). Exploding Topics
  9. Consumer preference is about 60% in favour of brands that display user-generated content on their websites (Nosto). Exploding Topics
  10. According to CB Insights, 65% of beauty retailers provide interactive tests for tailored product recommendations. Exploding Topics
  11. 6% of consumers buy cosmetics through augmented or virtual reality, and ModiFace offers AR try-ons through partnerships with more than 70 beauty brands (CB Insights). Exploding Topics
  12. 37% of consumers are introduced to new cosmetics brands through social media advertisements, and another 33% do so through suggestions and comments on social media platforms. ScottMax

Clean, Natural, And Organic Beauty Product Statistics

  1. Sales of clean beauty products total $400 million a year (Neilson). Exploding Topics
  2. The market as a whole is expanding 80% slower than the sales of beauty products without parabens (Neilson).  Exploding Topics
  3. By 2027, it is anticipated that the US market for organic and natural beauty will grow to $54 billion. Hollywood Mirrors
  4. By 2025, the natural and organic beauty market in the UK is expected to reach a value of £339 million.  Hollywood Mirrors
  5. Seventy percent of American consumers, ages 18 to 29, say they would rather use only organic, natural cosmetics.  Hollywood Mirrors
  6. When buying beauty products, about two out of every five consumers look for natural ingredients (Neilson).  Exploding Topics
  7. Of British consumers, 64% purchase products with recyclable packaging, and 45% use at least one organic beauty product. Hollywood Mirrors
  8. Environmentally conscious brands are prioritized by 17.6% of consumers, and products with recyclable packaging are preferred by 15.8% of them (Neilson).  Exploding Topics
  9. Through 2027, the organic skincare market is projected to expand by 8.72% yearly (Mordor Intelligence).  Exploding Topics
  10. More than 1,680 ingredients—150 times more than in the US—are prohibited in beauty products by the EU (FDA, European Cosmetic Commission).  Exploding Topics

Haircare Industry Statistics

  1. Based on Fortune Business Insights, the haircare market is estimated to be worth over $99.53 billion globally. Exploding Topics
  2. Grand View Research's projected growth estimates indicate that the haircare market could reach $134.3 billion by 2028, primarily due to rising demand for dandruff treatments, hair loss remedies, and organic and natural products.  Exploding Topics
  3. According to Fortune Business Insights, hair coloring products account for one-fifth of the global haircare market, which is indicative of the growing popularity of vibrant hair colors among consumers. Exploding Topics
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